Glossary
MarTech glossary
Plain-language definitions of CDP, DMP, tag management, server-side tracking, and the rest of the acronym soup.
Checklists, templates, and notes you can actually use.
Working documents from real projects — kept simple, updated as the tools change.
Featured planning tool
MarTech stack readiness assessment
Answer nine questions and receive a transparent, prioritized path for improving or evaluating your MarTech stack.
- 9 questions
- About 5 minutes
- No answers recorded
More resources
Checklist
Analytics implementation checklist
What to define before a single tag ships: measurement plan, naming, consent, QA, and ownership.
Checklist
Website launch checklist
The technical and measurement steps worth verifying before any site or page goes live.
Checklist
SEO architecture checklist
Structuring service pages, location pages, and supporting content so search engines understand the site.
Template
Marketing automation planning template
A worksheet for mapping audiences, triggers, channels, and follow-up before configuring any tool.
Notes
GA4 and GTM notes
Working notes on events, parameters, debugging, and the patterns that keep containers maintainable.
Notes
Adobe Experience Cloud learning notes
Field notes from working across the Adobe stack — Analytics, Target, AEP, and Campaign.