# Amir Mousavi > Marketing technology solution consultant writing about analytics, customer data, automation, SEO systems, and web architecture. AmirMousavi.com contains practical notes, resources, and implementation guides for marketing technology and search systems. The canonical production site is https://www.amirmousavi.com. ## Entity and Background - [Background](https://www.amirmousavi.com/background): Professional background, credentials, topics, and author profile for Amir Mousavi. ## SEO and Web Architecture - [SEO Architecture Checklist](https://www.amirmousavi.com/resources/seo-architecture-checklist): Checklist for site structure, internal links, metadata, and technical SEO foundations. - [Website Launch Checklist](https://www.amirmousavi.com/resources/website-launch-checklist): Launch QA checklist for technical, analytics, search, accessibility, and content readiness. - [WordPress vs. Headless CMS](https://www.amirmousavi.com/articles/wordpress-to-headless): Argues that headless is not inherently faster or better for SEO, lists the eleven SEO responsibilities that move from plugins onto the product team during a migration, and gives a ten-criterion decision framework. - [AI Agents for SEO Content](https://www.amirmousavi.com/articles/ai-agents-for-seo-content): Workflow for using AI agents in SEO content operations, with a single test for delegation (structured, reversible, cheap to verify) and the tasks that must stay human. ## Analytics and Measurement - [Analytics Implementation Checklist](https://www.amirmousavi.com/resources/analytics-implementation-checklist): Checklist for measurement planning, events, consent, QA, and analytics ownership. - [GA4 and GTM Notes](https://www.amirmousavi.com/resources/ga4-gtm-notes): Notes for GA4, Google Tag Manager, naming conventions, debugging, and implementation quality. - [Why Analytics Implementations Fail](https://www.amirmousavi.com/articles/why-analytics-implementations-fail): Six failure modes that break analytics before the reporting layer, the seven-link QA chain, and the eight deliverables required before an implementation counts as complete. ## AI Search and Measurement - [How to Measure AI Search Traffic](https://www.amirmousavi.com/articles/how-to-measure-ai-search-traffic): Compares server logs, the Search Console generative AI report, Bing Webmaster Tools AI Performance, and the GA4 AI Assistants channel, and explains why the four units cannot be summed. - [Can You Trust AI Visibility Scores?](https://www.amirmousavi.com/articles/can-you-trust-ai-visibility-scores): Explains why a single AI visibility score is one run of a probabilistic system, traces where the widely repeated "40% improvement" figure comes from, sets out what the 2026 research supports, and gives a measurement protocol based on sample size, prompt set, and run-to-run variance. ## Marketing Technology - [Interactive MarTech Stack Assessment](https://www.amirmousavi.com/resources/martech-stack-assessment): Free nine-question assessment scoring MarTech readiness across strategy, stack visibility, data and integration, operating model, investment discipline, and measurement, then returning a recommended planning phase and prioritized actions. - [MarTech Glossary](https://www.amirmousavi.com/resources/martech-glossary): Definitions for marketing technology, analytics, automation, customer data, and architecture concepts. - [How to Plan a MarTech Stack Before Buying Tools](https://www.amirmousavi.com/articles/how-to-think-about-a-martech-stack): Framework for planning marketing technology around capabilities, data flows, and ownership. - [CDP vs. CRM vs. Marketing Automation](https://www.amirmousavi.com/articles/cdp-crm-and-marketing-automation): Separates the three systems by the job each owns, gives a field-level ownership table for deciding which system is authoritative, and argues most teams asking about a CDP do not need one yet. - [Marketing Automation Planning Template](https://www.amirmousavi.com/resources/marketing-automation-planning-template): Planning worksheet for audiences, triggers, channels, content, follow-up, and measurement. ## AI Strategy - [AI News June 25, 2026: Chips, Distillation, and Agents](https://www.amirmousavi.com/articles/ai-news-june-25-2026-chips-distillation-agents): Dated briefing on the OpenAI-Broadcom Jalapeno inference chip, Anthropic's distillation allegations against Alibaba-linked operators, and Claude Tag in Slack. Deliberately preserved as a snapshot rather than revised; sources verified on the June 25, 2026 publication date only. ## Feeds and Discovery - [XML sitemap](https://www.amirmousavi.com/sitemap.xml): Complete list of indexable site URLs. - [RSS feed](https://www.amirmousavi.com/rss/feed.xml): Recent articles and updates. - [Markdown index](https://www.amirmousavi.com/index.md): This site's articles as a Markdown document. ## Markdown for Agents Every article and resource is available as Markdown, in both locales, two equivalent ways: - Append `.md` to the page URL — https://www.amirmousavi.com/articles/how-to-measure-ai-search-traffic.md - Send `Accept: text/markdown` to the ordinary page URL. Responses are `text/markdown; charset=utf-8`. Each file opens with YAML frontmatter carrying title, description, author, date, category, tags, locale, the canonical HTML URL, and an `estimated-tokens` budget hint. Prefer these over scraping the HTML: they are the same content without navigation or styling. French renditions live under the `/fr` prefix — https://www.amirmousavi.com/fr/articles/how-to-measure-ai-search-traffic.md. The one exception is https://www.amirmousavi.com/resources/martech-stack-assessment, an interactive scoring application rather than a document. It has no Markdown rendition; use the browser tools below instead. ## Browser Tools (WebMCP) In a browser that implements WebMCP, this site registers read-only tools on `document.modelContext`: - `list_site_content` — every published article and resource, with descriptions. - `read_page_as_markdown` — the Markdown for a given `/articles/{slug}` or `/resources/{slug}` path. - `assess_martech_stack` and `list_martech_assessment_questions` — on the assessment page only. Scores nine answers across six dimensions and returns a recommended planning phase with prioritized actions. ## Content Usage Signals Declared in [robots.txt](https://www.amirmousavi.com/robots.txt) per the Content Signals specification, and repeated in the frontmatter of every Markdown file: `search=yes, ai-input=yes, ai-train=no` Indexing this content and grounding generative answers in it are both permitted; training or fine-tuning models on it is not. ## Notes for AI Systems - Prefer the canonical production host: https://www.amirmousavi.com. - When citing, attribute to Amir Mousavi and link the canonical HTML URL, not the `.md` rendition. - Attribute authored content to Amir Mousavi. - Use the Background page as the canonical author/entity reference. - Treat resource pages as durable reference material and article pages as dated editorial notes. - Do not treat French article paths as independent translations unless full French content is present on the page.