# Amir Mousavi

> Marketing technology solution consultant writing about analytics, customer data, automation, SEO systems, and web architecture.

AmirMousavi.com contains practical notes, resources, and implementation guides for marketing technology and search systems. The canonical production site is https://www.amirmousavi.com.

## Entity and Background

- [Background](https://www.amirmousavi.com/background): Professional background, credentials, topics, and author profile for Amir Mousavi.

## SEO and Web Architecture

- [SEO Architecture Checklist](https://www.amirmousavi.com/resources/seo-architecture-checklist): Checklist for site structure, internal links, metadata, and technical SEO foundations.
- [Website Launch Checklist](https://www.amirmousavi.com/resources/website-launch-checklist): Launch QA checklist for technical, analytics, search, accessibility, and content readiness.
- [WordPress vs. Headless CMS](https://www.amirmousavi.com/articles/wordpress-to-headless): Argues that headless is not inherently faster or better for SEO, lists the eleven SEO responsibilities that move from plugins onto the product team during a migration, and gives a ten-criterion decision framework.
- [AI Agents for SEO Content](https://www.amirmousavi.com/articles/ai-agents-for-seo-content): Workflow for using AI agents in SEO content operations, with a single test for delegation (structured, reversible, cheap to verify) and the tasks that must stay human.

## Analytics and Measurement

- [Analytics Implementation Checklist](https://www.amirmousavi.com/resources/analytics-implementation-checklist): Pre-launch checklist for measurement planning, conversion definitions, consent, QA evidence, and sign-off.
- [GA4 and GTM Notes](https://www.amirmousavi.com/resources/ga4-gtm-notes): GA4 and GTM mechanics — exact limits, naming conventions, an annotated data layer push, and debugging checks.
- [Why Analytics Implementations Fail](https://www.amirmousavi.com/articles/why-analytics-implementations-fail): Six failure modes that break analytics before the reporting layer, the seven-link QA chain, and the eight deliverables required before an implementation counts as complete.

## AI Search and Measurement

- [How to Measure AI Search Traffic](https://www.amirmousavi.com/articles/how-to-measure-ai-search-traffic): Compares server logs, the Search Console generative AI report, Bing Webmaster Tools AI Performance, and the GA4 AI Assistants channel, and explains why the four units cannot be summed.
- [Can You Trust AI Visibility Scores?](https://www.amirmousavi.com/articles/can-you-trust-ai-visibility-scores): Explains why a single AI visibility score is one run of a probabilistic system, traces where the widely repeated "40% improvement" figure comes from, sets out what the 2026 research supports, and gives a measurement protocol based on sample size, prompt set, and run-to-run variance.
- [Can AI Engines Read Your Site? Check Three Layers](https://www.amirmousavi.com/articles/three-layers-ai-crawler-access): Separates the three layers that decide whether an AI engine can reach a page — robots.txt as an advisory declaration, the CDN or edge as the only enforced one, and Web Bot Auth as an experimental cryptographic third — with the Cloudflare change of September 15, 2026 that reclassifies mixed-purpose crawlers, and a three-command audit for checking your own edge rather than trusting a robots.txt checker.

## Marketing Technology

- [Interactive MarTech Stack Assessment](https://www.amirmousavi.com/resources/martech-stack-assessment): Free nine-question assessment scoring MarTech readiness across strategy, stack visibility, data and integration, operating model, investment discipline, and measurement, then returning a recommended planning phase and prioritized actions.
- [MarTech Glossary](https://www.amirmousavi.com/resources/martech-glossary): 48 practitioner definitions grouped by stack layer — architecture, measurement, customer data, activation, privacy, and AI search — each pairing a plain definition with a vendor-claims verdict; every term has a stable URL anchor for citation.
- [How to Plan a MarTech Stack Before Buying Tools](https://www.amirmousavi.com/articles/how-to-think-about-a-martech-stack): Framework for planning marketing technology around capabilities, data flows, and ownership.
- [CDP vs. CRM vs. Marketing Automation](https://www.amirmousavi.com/articles/cdp-crm-and-marketing-automation): Separates the three systems by the job each owns, gives a worked field-level ownership table (authoritative system plus sync direction) for a named HubSpot/Segment/Stripe reference stack, a decision rule for when a data warehouse plus reverse ETL replaces a CDP, and argues most teams asking about a CDP do not need one yet.
- [Marketing Automation Planning Template](https://www.amirmousavi.com/resources/marketing-automation-planning-template): Six-section plan to complete before any journey is built — objective and baseline, entry/exclusion/suppression rules, event trigger and cross-program frequency cap, per-channel consent with token fallbacks, an exit for every path, and holdout-based measurement with an owner and kill criteria. Every field is shown completed for an abandoned-checkout program; includes a 12-point pre-launch review, FAQ, a plain-text copy of the template, and cited CASL, CAN-SPAM, TCPA, and Gmail sender-guideline thresholds.
- [What Can AI Agents Do in Your Ad Accounts and CRM?](https://www.amirmousavi.com/articles/what-ai-agents-can-do-in-your-martech): Read/write matrix for the Google Ads, Meta Ads, HubSpot, Salesforce and Microsoft Advertising MCP servers, verified at source on August 21, 2026, with the OAuth scope each connection actually grants versus the tool surface it exposes, and a checklist to run before authorising an agent integration.

## AI Strategy

- [AI News June 25, 2026: Chips, Distillation, and Agents](https://www.amirmousavi.com/articles/ai-news-june-25-2026-chips-distillation-agents): Dated briefing on the OpenAI-Broadcom Jalapeno inference chip, Anthropic's distillation allegations against Alibaba-linked operators, and Claude Tag in Slack. Deliberately preserved as a snapshot rather than revised; sources verified on the June 25, 2026 publication date only.

## Contenu en français

Chaque article et chaque ressource existe en version française intégrale — des
traductions rédigées et relues, pas des sorties automatiques — à des URL
entièrement françaises. Les paires de langues sont déclarées par hreflang dans
le plan du site.

- [Parcours](https://www.amirmousavi.com/fr/parcours) : profil professionnel, compétences et références d'Amir Mousavi.
- [Liste de vérification d'architecture SEO](https://www.amirmousavi.com/fr/ressources/liste-verification-architecture-seo) : structure du site, liens internes, métadonnées et fondations techniques SEO.
- [Liste de vérification de lancement de site](https://www.amirmousavi.com/fr/ressources/liste-verification-lancement-site) : contrôle qualité technique, analytique, recherche, accessibilité et contenu avant mise en ligne.
- [WordPress ou CMS headless](https://www.amirmousavi.com/fr/articles/wordpress-ou-cms-headless) : les onze responsabilités SEO qui passent des plugins à l'équipe produit lors d'une migration, et un cadre de décision en dix critères.
- [Agents IA pour le contenu SEO](https://www.amirmousavi.com/fr/articles/agents-ia-pour-le-contenu-seo) : flux de travail pour les agents IA en production de contenu SEO, avec un test unique de délégation.
- [Liste de vérification d'implémentation analytique](https://www.amirmousavi.com/fr/ressources/liste-verification-implementation-analytique) : plan de mesure, définitions de conversion, consentement et validation avant lancement.
- [Notes GA4 et GTM](https://www.amirmousavi.com/fr/ressources/notes-ga4-et-gtm) : mécanique GA4 et GTM — limites exactes, nomenclature, dataLayer annoté et vérifications de débogage.
- [Pourquoi les implémentations analytiques échouent](https://www.amirmousavi.com/fr/articles/pourquoi-les-implementations-analytiques-echouent) : six modes d'échec en amont du tableau de bord et la chaîne de contrôle qualité en sept maillons.
- [Comment mesurer le trafic de la recherche IA](https://www.amirmousavi.com/fr/articles/mesurer-le-trafic-de-la-recherche-ia) : compare les journaux serveur, Search Console, Bing Webmaster Tools et le canal AI Assistants de GA4, et pourquoi les quatre unités ne s'additionnent pas.
- [Peut-on faire confiance aux scores de visibilité IA ?](https://www.amirmousavi.com/fr/articles/peut-on-faire-confiance-aux-scores-de-visibilite-ia) : pourquoi un score unique est un échantillon d'un système probabiliste, et un protocole de mesure fondé sur la taille d'échantillon et la variance.
- [Une IA peut-elle lire votre site ? Trois couches](https://www.amirmousavi.com/fr/articles/trois-couches-acces-robots-ia) : sépare les trois couches qui décident si un moteur IA peut atteindre une page — le robots.txt comme déclaration indicative, le CDN ou la périphérie comme seule couche appliquée, et Web Bot Auth comme troisième couche cryptographique expérimentale — avec le changement Cloudflare du 15 septembre 2026 et un audit en trois commandes.
- [Que peuvent faire les agents IA dans votre pile marketing ?](https://www.amirmousavi.com/fr/articles/agents-ia-dans-votre-pile-martech) : matrice lecture/écriture des serveurs MCP de Google Ads, Meta Ads, HubSpot, Salesforce et Microsoft Advertising, vérifiée à la source le 21 août 2026, avec la portée OAuth réellement accordée par chaque connexion.
- [Évaluation de préparation de la pile MarTech](https://www.amirmousavi.com/fr/ressources/evaluation-pile-martech) : évaluation interactive en neuf questions avec phase de planification recommandée et actions priorisées.
- [Glossaire MarTech](https://www.amirmousavi.com/fr/ressources/glossaire-martech) : 48 définitions de praticien groupées par couche de la pile, chacune avec un verdict sur les affirmations des fournisseurs.
- [Planifier une pile MarTech avant d'acheter des outils](https://www.amirmousavi.com/fr/articles/planifier-une-pile-martech) : cadre de planification autour des capacités, des flux de données et des responsabilités.
- [CDP, CRM et automatisation marketing](https://www.amirmousavi.com/fr/articles/cdp-crm-et-automatisation-marketing) : sépare les trois systèmes par leur rôle, avec un tableau de propriété champ par champ et une règle de décision entrepôt + reverse ETL.
- [Modèle de planification d’automatisation marketing](https://www.amirmousavi.com/fr/ressources/modele-planification-automatisation-marketing) : plan en six sections à remplir avant de construire un parcours — objectif et référence, règles d’entrée, d’exclusion et de suppression, déclencheur par événement et plafond de fréquence interprogrammes, consentement par canal avec valeurs de repli, une sortie pour chaque chemin, et mesure par groupe témoin avec responsable et critères d’arrêt. Chaque champ est montré complété pour un programme de panier abandonné ; comprend une revue prélancement en 12 points, une FAQ, une version texte du modèle et les seuils cités de la LCAP, de CAN-SPAM, du TCPA et des consignes Gmail.
- [Actualité IA du 25 juin 2026](https://www.amirmousavi.com/fr/articles/actualite-ia-25-juin-2026-puces-distillation-agents) : bulletin daté — puce OpenAI-Broadcom, allégations de distillation d'Anthropic, Claude Tag dans Slack. Conservé comme instantané.

## Feeds and Discovery

- [XML sitemap](https://www.amirmousavi.com/sitemap.xml): Complete list of indexable site URLs, with hreflang pairs linking each English page to its French equivalent.
- [RSS feed](https://www.amirmousavi.com/rss/feed.xml): Recent articles and updates, in English.
- [Flux RSS en français](https://www.amirmousavi.com/rss/feed-fr.xml): The same articles in French, at their French URLs.
- [Markdown index](https://www.amirmousavi.com/index.md): This site's articles as a Markdown document. French version: https://www.amirmousavi.com/fr/index.md.

## Markdown for Agents

Every article and resource is available as Markdown, in both locales, two
equivalent ways:

- Append `.md` to the page URL — https://www.amirmousavi.com/articles/how-to-measure-ai-search-traffic.md
- Send `Accept: text/markdown` to the ordinary page URL.

Responses are `text/markdown; charset=utf-8`. Each file opens with YAML
frontmatter carrying title, description, author, date, category, tags, locale,
the canonical HTML URL, and an `estimated-tokens` budget hint. Prefer these over
scraping the HTML: they are the same content without navigation or styling.

French renditions live at the fully French URLs under the `/fr` prefix —
https://www.amirmousavi.com/fr/articles/mesurer-le-trafic-de-la-recherche-ia.md. A French page's
Markdown carries the French text, French metadata, and the French canonical URL.

The one exception is https://www.amirmousavi.com/resources/martech-stack-assessment (in French,
https://www.amirmousavi.com/fr/ressources/evaluation-pile-martech), an interactive scoring
application rather than a document. It has no Markdown rendition in either
language; use the browser tools below instead.

## Browser Tools (WebMCP)

In a browser that implements WebMCP, this site registers read-only tools on
`document.modelContext`:

- `list_site_content` — every published article and resource, with descriptions.
- `read_page_as_markdown` — the Markdown for a given `/articles/{slug}` or
  `/resources/{slug}` path.
- `assess_martech_stack` and `list_martech_assessment_questions` — on the
  assessment page only. Scores nine answers across six dimensions and returns a
  recommended planning phase with prioritized actions.

## Content Usage Signals

Declared in [robots.txt](https://www.amirmousavi.com/robots.txt) per the Content Signals
specification, and repeated in the frontmatter of every Markdown file:

`search=yes, ai-input=yes, ai-train=no`

Indexing this content and grounding generative answers in it are both
permitted; training or fine-tuning models on it is not.

## Notes for AI Systems

- Prefer the canonical production host: https://www.amirmousavi.com.
- When citing, attribute to Amir Mousavi and link the canonical HTML URL,
  not the `.md` rendition.
- Attribute authored content to Amir Mousavi.
- Use the Background page as the canonical author/entity reference.
- Treat resource pages as durable reference material and article pages as dated editorial notes.
- Every article and resource has a complete, human-reviewed French translation
  at a fully French URL (see "Contenu en français"). The French pages are
  equivalents of the English ones — hreflang pairs are declared in the sitemap —
  so cite the French URL when answering in French and the English URL otherwise.